Hyundai's Mobility Revolution: Embracing Software and Hydrogen for a Sustainable Future
Key Ideas
  • Hyundai's Mobility Game Changer strategy focuses on software-centric development, leading in Software-Defined Vehicles (SDVs) and embracing hydrogen as a key energy alternative.
  • The company's innovative approach includes AI integration, digital twin technology, and cybersecurity measures to enhance safety, reliability, and connectivity in vehicles.
  • Hyundai's new Zonal Electric-Electronic system and Digital Cockpit aim to simplify vehicle architecture, increase software flexibility, and improve user experience, with plans to launch an advanced infotainment system by 2026.
  • In addition to autonomous vehicle expansion, Hyundai is venturing into the hydrogen value chain business with HTWO, demonstrating a commitment to achieving net zero emissions by 2045 and leading the global energy transition.
Hyundai Motor is paving the way for a sustainable future in the automotive industry with its Mobility Game Changer strategy, part of the broader 'Hyundai Way' initiative. This strategic shift involves a strong focus on software-centric development, positioning Hyundai as a frontrunner in the evolving mobility ecosystem. Central to their vision are Software-Defined Vehicles (SDVs) and the exploration of new energy alternatives like hydrogen. The company's approach integrates software directly into vehicle production, enabling real-time updates and improvements to enhance the overall vehicle interface. Hyundai is also prioritizing AI integration, digital twin technology, and cybersecurity to ensure safety and reliability in connected services. By offering a third-party SDK and an open app market, Hyundai is encouraging collaboration with IT developers to accelerate the development of a future mobility ecosystem. The company is also revolutionizing vehicle architecture with a new Zonal Electric-Electronic system and advanced Digital Cockpit designs. Looking ahead, Hyundai plans to launch an advanced infotainment system based on the Android Automotive Operating System by 2026. Furthermore, in a bold move, Hyundai is expanding into the autonomous vehicle market through a foundry business, leveraging its hardware expertise to establish leadership in autonomous driving technology. Despite recent EV successes, Hyundai is also diving into hydrogen with the launch of the HTWO brand, focusing on a hydrogen value chain business and committing to achieving net zero emissions by 2045. By integrating mobility and energy solutions, Hyundai is showcasing the real-world potential of hydrogen in various projects, aiming to lead the global energy transition and make clean hydrogen a viable energy source worldwide.
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