HydroGenesis is leading the way in exploring the potential of natural hydrogen as a clean energy source, emphasizing the need to shift focus from blue and green hydrogen to natural hydrogen. The article discusses various processes that generate natural hydrogen, such as oxidation, radiolysis, thermogenesis, magmatic/mantle seepage, and mechanochemical methods. These processes have the potential to yield significant quantities of hydrogen for energy purposes. Despite challenges faced by blue and green hydrogen, including inefficiencies and storage issues, natural hydrogen presents a promising alternative. Investments in natural hydrogen projects are increasing, with Koloma's substantial raise in the USA standing out. Companies are investing in innovative technologies to explore and exploit natural hydrogen, underscoring the industry's growing attention towards this untapped energy source. The article advocates for backing natural hydrogen exploration, especially as green and blue hydrogen projects encounter obstacles. Overall, the focus on natural hydrogen generation and exploration signifies a positive outlook towards leveraging sustainable and abundant energy sources for the future.