The shipping industry is intensifying its efforts towards achieving zero emissions by adopting innovative technology and fostering collaboration among stakeholders. Madadh MacLaine, the founder of the Association of Zero Emissions Ship Technology, highlights the importance of technologies like wind power, hydrogen fuel cells, and battery systems in reaching the target of absolute zero emissions. To create ecosystems and green shipping lanes that reduce emissions, all components in the supply chain must align their efforts, including owners, charterers, technology providers, and fuel and energy generators. The industry is moving towards total decarbonisation by emphasizing collaborative efforts and the need for forums to implement these technologies and investments. Plans for up to 10 bunkering points in the Baltic region to support zero-emissions shortsea shipping are in place, with multiple owners committed to this goal. Additionally, the upcoming Maritime Decarbonisation Conference in Asia will gather experts and shipowners to explore decarbonisation pathways, regulations, and technologies, aiming to drive the industry towards net zero strategies and sustainability.