UCC Ueshima Coffee Co. in Japan is leading the way in the food and beverage industry by mass-producing coffee roasted with hydrogen, aiming for a greener and more flavorful approach. By using hydrogen as a heat source, the company can roast beans more precisely, enhancing the unique flavors of the coffee. This move is part of UCC's goal to achieve net zero CO2 emissions by 2040. Other companies like Suntory, Kirin, and Megmilk Snow Brand are also embracing hydrogen for various processes, from whiskey distillation to dairy product pasteurization. These shifts towards green hydrogen reflect a positive trend in reducing carbon emissions in manufacturing. While hydrogen production currently poses challenges in terms of cost and CO2 output, the industry's move towards renewable energy sources for creating hydrogen shows promise for a more sustainable future.