The trucking industry is experiencing a slow but steady transformation towards sustainability, with ZM Trucks emerging as a key player in this transition. ZM Trucks, a new electric commercial vehicle brand in North America, offers zero-emission work trucks designed in Asia and sourced globally, with assembly near sales regions. The company emphasizes price parity with diesel trucks, facilitating a smooth shift for fleet operators towards eco-friendly vehicles. Joost de Vries, CEO of ZM Trucks, discusses the benefits of alternative fuel options like hydrogen ICE for long-distance haulage, where batteries may not be practical. ZM Trucks specializes in medium-duty work trucks suitable for urban environments, focusing on functionality rather than long-haul freight. The company's expansion plans into North America coincide with its participation in the ACT Expo, showcasing its commitment to sustainable transportation solutions. With a growing emphasis on reducing emissions and embracing alternative fuels, ZM Trucks represents a promising step towards a greener future in the trucking industry.