At the Paris Automotive Summit, BMW's CEO, Olivier Zipse, presented a compelling argument for the use of e-fuels and hydrogen in decarbonizing the automotive industry. Zipse emphasized the limitations of relying solely on 100% battery electric vehicles and suggested that a mix of technologies is necessary for CO2 reduction. He highlighted the importance of retaining Europe's technological leadership and suggested that all technologies, including efficient combustion engines, rechargeable hybrids, and electric vehicles, can contribute to lowering emissions. Zipse expressed the need for support for hydrogen production and infrastructure, similar to the backing for electric vehicle charging stations. BMW's collaboration with Toyota to make fuel cell technology widely accessible by 2028 was also mentioned, with the iX5 Hydrogen showcased at the Paris Motor Show. Zipse's stance on the impossibility of achieving 100% battery electric vehicles was nuanced by BMW's increasing sales of electric cars, surpassing Tesla in Europe. Overall, the article portrays a positive sentiment towards the adoption of e-fuels and hydrogen, framing them as essential components in the industry's decarbonization efforts.