The webinar invitation highlights the significance of e-fuels in Europe's journey towards decarbonisation, especially in key sectors like industry, aviation, and maritime. With e-fuels heavily relying on hydrogen (constituting over 85% of costs), there is a growing recognition of the need to make the industry economically viable while meeting consumer expectations. The event promises to delve into the opportunities and barriers surrounding e-ammonia, e-methanol, e-kerosene, and e-methane production in major European countries including Germany, Sweden, Spain, and Italy. Key questions to be addressed revolve around the competitiveness of European e-fuel production, strategies to bridge the cost-profit gap, sectors likely to propel e-fuel demand, and the critical technical and regulatory hurdles that must be overcome. Interested participants are advised to follow the registration instructions diligently, including setting up a basic Zoom account using their official company email address. The focus on aligning e-fuel production with market demands and sustainability goals portrays a positive outlook on the potential of e-fuels to drive the energy transition in Europe.