Europe is making significant strides in clean energy with the European Commission's Clean Industrial Deal (CID), which aims to address the continent's energy crisis and high industrial costs through decarbonization. Unlike the US Green New Deal, the CID presents a realistic and achievable roadmap for making industries more competitive while reducing reliance on fossil fuels. The CID emphasizes the importance of industrial electrification for financial survival and offers a solution to implement actual changes rather than political debates. Companies like Brenmiller Energy are at the forefront of this shift, with their bGen™ thermal energy storage system revolutionizing energy storage and on-demand energy provision. Brenmiller Energy's bGen™ system, with an estimated $440 million project pipeline, stores excess renewable electricity as heat in crushed rock, offering a stable and reliable energy source for industrial needs. This solution is a game-changer for the energy landscape, bridging the gap between renewable energy generation and practical industrial usage. While traditional energy storage solutions like lithium-ion batteries and hydrogen face challenges such as cost, short lifespan, and limited scalability, bGen™ provides a low-cost, long-lasting alternative that is readily deployable for industrial-scale applications. The article also highlights the limitations of relying solely on solar and wind power for industrial energy needs, emphasizing the need for innovative storage solutions like bGen™. By enabling the conversion of excess renewable electricity into high-temperature energy forms, bGen™ offers a practical solution for decarbonizing industrial heat processes, a significant contributor to global emissions. Overall, Brenmiller Energy's bGen™ system emerges as a key player in supporting Europe's Clean Industrial Deal and driving sustainable energy practices in the industrial sector.