The European Union has unveiled its Clean Industrial Deal, emphasizing the production of renewable fuels for aviation and shipping and introducing measures exceeding EUR100bn to promote sustainability across various industry sectors. The EU aims to enhance its access to materials and reduce reliance on unstable suppliers by integrating circularity in its decarbonization strategy. A new mechanism under the European Hydrogen Bank will support investments in fuels for shipping, a move welcomed by European shipowners. Various stakeholders, including the European Community Shipowners’ Associations (ECSA) and the World Shipping Council (WSC), applaud the recognition of shipping in the Clean Industrial Deal. They emphasize the importance of utilizing ETS revenues to develop industrial capacity in Europe and support the production of clean fuels. While industry players see the deal as a significant opportunity for Europe to strengthen its shipping hub position globally, there are calls for efficient utilization of funds and regulatory streamlining. Experts like Faig Abbasov highlight the significance of green hydrogen-derived fuels in decarbonizing shipping and aviation, though they express concerns about the lack of specific details on bridging the price disparity between fossil fuels and eco-friendly alternatives. NGOs like the SASHA Coalition stress the need for a comprehensive approach that balances cost reduction with decarbonization to ensure the EU's competitiveness and sustainability in the shipping industry.