Heraeus Precious Metals unveiled a new brand, Actydon, at the European Hydrogen Week 2024, showcasing a range of hydrogen application support services sourced from a single PGM company base. The brand emphasizes the importance of PGMs in the hydrogen economy and offers solutions that cover procurement, product supply, and recycling under one roof. With a focus on platinum catalysts, iridium, and ruthenium products, Actydon aims to meet the needs of customers in the clean energy sector. Heraeus' commitment to advancing the PGM-based hydrogen economy is evident through continuous innovation and collaboration with customers. The launch of Actydon marks a significant step in providing comprehensive support for hydrogen production and usage, reflecting the company's dedication to sustainable and efficient solutions. Additionally, global developments in hydrogen technology, such as the deployment of hydrogen-powered trucks in Germany and advancements in fuel cell systems in the US and China, showcase a positive outlook for the hydrogen sector. With a growing focus on clean energy and decarbonization strategies, the introduction of innovative technologies like high-power fuel cells and zero-emission vehicles signals a shift towards a more sustainable future in the energy industry. Collaborations and partnerships within the sector, as seen in South Africa's Project Rhynbow, further highlight the importance of collective efforts towards promoting hydrogen applications worldwide.