Johnson Matthey (JM) has become a member of the Industry Council within the US Department of Energy's Critical Materials Innovation (CMI) Hub, led by Ames National Laboratory. As experts in Platinum Group Metals (PGMs), JM's involvement will help shape the CMI's five-year program focusing on critical materials, including PGMs. This collaboration aims to accelerate research, develop commercially-ready technologies, and enhance supply chains for sustainable technologies like hydrogen fuel cells and electrolyzers. The use of PGMs in these technologies is crucial for the net zero transition due to their powerful catalytic properties and efficient recycling routes, helping alleviate pressure on other critical materials. Marge Ryan, JM's PGM Strategy and Advocacy Manager, highlighted the company's extensive knowledge across the PGM ecosystem, emphasizing the importance of sustainable practices and circularity in new PGM applications. The CMI Hub, comprised of scientists, engineers, and industry partners, seeks to address challenges in clean energy technologies and minimize disruptions in the materials supply chain. JM's participation in the CMI's Industry Council further solidifies its engagement in the critical materials sector, aligning with various global initiatives and advisory bodies focused on advancing sustainable technologies, including hydrogen.