ALTEA, an asset management and financial advisory firm specializing in business jets, helicopters, and regional aircraft, shared insights at the European Business Aviation Convention and Exhibition in Geneva. The European business aviation market is witnessing transformations as fleets evolve, with older aircraft being upgraded to newer, advanced models. This trend, accompanied by refurbishment programs, is sustaining the value of these aircraft. The market has displayed resilience despite challenges, with a notable 740,152 business aviation flights in Europe in 2023, indicating a return to pre-pandemic levels. Paris Le Bourget, London, and Switzerland are highlighted as top airports in Europe. Sustainability is a driving force, influencing choices in business aviation towards greener travel options. ALTEA emphasizes the importance of environmental awareness impacting industry players, urging OEMs to design and build more eco-friendly aircraft for sustainable growth. Manufacturers are actively developing efficient and less polluting models with the use of lightweight materials and fuel-efficient engines. Sustainable aviation fuel (SAF) plays a crucial role in achieving net zero goals, while electric, hydrogen-powered aircraft and Advanced Air Mobility (AAM) present promising solutions for sustainable air transport in the future.