FTI Consulting collaborated with a green hydrogen plant developer in southern Europe to enhance their go-to-market strategy. The primary focus was on securing off-take agreements to qualify for subsidies from the European Hydrogen Bank. By creating a shortlist of potential off-takers, the client was able to target buyers likely to purchase green hydrogen in a short timeframe and attach a premium to it. FTI Consulting also developed an innovative term sheet that addressed the unique risks present in the green hydrogen market, providing the client with options to offer high-risk, high-price or low-risk, lower-price products. The consultancy conducted in-depth off-taker analysis, assessing factors like willingness-to-pay, time to first consumption, and proximity to the production plant. They also identified and allocated risks throughout the supply chain based on industry benchmarks and the client's preferences. This comprehensive approach aimed to optimize the client's off-take strategies and ensure a competitive position in the evolving green hydrogen market.