The spotlight is on Neom, Saudi Arabia's ambitious $500 billion smart city project, as it gears up to host the world's largest electrolyzer systems for green hydrogen production. Thyssenkrupp Nucera, in a joint venture with De Nora, is driving this project, with more than 100 20MW-capacity units planned to be operational by 2026. CEO Werner Ponikwar underlines the need for a fresh approach to tackle the project's scale and complexity. Nucera's focus on cost reduction through standardized electrolyzer production and exploration of alternative technologies mirrors its commitment to advancing green hydrogen. The company's expansion into the U.S. market signifies its strategic growth vision, leveraging political support and funding for renewables. However, challenges persist in the industry, including rising project costs, regulatory ambiguities, and financial uncertainties. Despite these setbacks, Ponikwar remains optimistic about overcoming obstacles and restoring confidence in the green hydrogen sector.