The European heavy-duty truck market is undergoing significant transformations driven by regulatory mandates, technological innovations, and market dynamics. Heavy-duty trucks, crucial for long-haul freight operations, are pivotal in sustaining economic activities by accounting for a substantial portion of inland freight movement in Europe. The market has been influenced by stringent emissions regulations, with initiatives like the European Green Deal accelerating the adoption of alternative fuel technologies such as hydrogen-powered trucks. Geographically, countries like Germany, France, and Italy lead the market due to their robust industrial sectors and extensive road networks. The rise of e-commerce has further fueled demand for efficient logistics solutions, emphasizing the sector's indispensability in supporting supply chains. The market faces challenges such as supply chain disruptions, semiconductor shortages, high initial costs for alternative fuel trucks, and economic uncertainty. These factors have impacted production capabilities, operational expenses, and fleet operators' ability to invest in sustainable transport solutions. Despite challenges, opportunities exist in the adoption of autonomous and connected truck technologies. These innovations have the potential to optimize driving patterns, reduce fuel consumption, and enhance operational efficiency, aligning with the industry's focus on sustainability and innovation. The market's future growth will depend on addressing challenges while leveraging opportunities for technological advancements and regulatory compliance.