Bosch Embraces Technology-Agnostic Approach for Future Mobility Solutions
Key Ideas
  • Bosch commits to investing in ICE-based hybrid and alternate fuel solutions like hydrogen, embracing a technology-agnostic approach for future mobility.
  • Consumer shift towards ICE and hybrid vehicles, rather than EVs, prompts Bosch to continue focusing on conventional powertrains in response to market demand.
  • The company acknowledges the importance of EV development but emphasizes the need for a varied approach, including hydrogen-powered hybrids and CO2-free liquid fuels.
  • Bosch plans to maintain investments in ICE and hybrid technologies, aligning with OEM customers and preparing for the evolving mobility landscape over the next decade.
Bosch, a German Tier-1 major, is dedicated to investing in ICE-based hybrid and alternate fuel solutions for future mobility, including hydrogen technology. Despite the recent slowdown in EV sales and a resurgence in consumer preference for ICE and hybrid vehicles, Bosch remains technology-agnostic in its approach. Company executives, like Chairman Stefan Hartung, highlight the unpredictability of consumer preferences and emphasize the need for a diverse set of propulsion solutions. While EVs are an essential part of the future, Bosch recognizes the potential of hydrogen-powered hybrids and CO2-free liquid fuels for cleaner mobility. The company plans to continue investing in ICE and hybrid technologies to meet both current market demands and future trends. Markus Heyn, Chairman of the Mobility business sector, reiterates Bosch's commitment to staying versatile in its approach, ready to adapt to the evolving automotive landscape over the next 10-15 years.
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