Tata Motors is demonstrating a strong commitment to sustainable mobility by investing approximately Rs 2,000 crore annually in the development of new commercial vehicles and capital equipment. The company's focus extends to a diverse range of technologies, including battery electric, fuel cell electric, and hydrogen internal combustion engine (H2 ICE). At a recent Auto Expo, Tata Motors showcased a lineup of commercial vehicles utilizing various fuel technologies such as biodiesel, CNG, LNG, and hydrogen ICE, alongside advanced driver-assistance system (ADAS) features. Executive Director Girish Wagh highlighted the company's significant investment in new technologies, accounting for over 40% of the annual budget. Tata Motors' strategic approach involves tailoring solutions based on specific vehicle requirements, with battery electric technology suitable for shorter city routes, while hydrogen technology is envisioned for heavier loads and longer distances. The company acknowledges the gradual transition towards zero-emission vehicles and has also invested in alternate fuels to facilitate this shift. The brand repositioning efforts by Tata Motors reflect a response to the evolving demographics and customer expectations in India. The new brand positioning 'Better Always' emphasizes continuous improvement, growth mindset, and technological advancements to enhance customer experience. Additionally, Tata Motors is embracing a bold transformation internally to address mega trends such as sustainability, safety, and digitalization, while incorporating elements of artificial intelligence. Overall, Tata Motors' holistic approach towards sustainability, technological innovation, and customer-centric strategies positions it as a key player in driving the future of mobility in India.