The recent India Energy Week witnessed Toyota showcasing a diverse range of alternative powertrains, including hybrid, electric, and hydrogen-powered vehicles. These exhibits symbolize the brand's growth in energy adoption and local manufacturing capabilities that align with India's sustainable goals. Among the vehicles displayed were the Innova Hycorss and Prius, running on ethanol and featuring plug-in hybrid technology. Additionally, an urban electric vehicle and the hydrogen-powered Mirai were also highlighted. Toyota's commitment goes beyond new vehicle possibilities, as they presented locally manufactured E-Drive systems focused on sustainability and mileage improvement. Toyota Kirloskar Motors is strategically focusing on ethanol-based solutions to combat air pollution from crop burning, in line with the government's efforts to promote biofuel production from agricultural waste. By utilizing resources like wheat straw and sugarcane bagasse, Toyota aims to establish biofuel conversion plants that not only address environmental challenges but also provide farmers with an extra income stream. This approach, if widely adopted in India, has the potential to revolutionize market dynamics. The integration of biofuel technologies can bring about significant positive changes in the automotive industry and agriculture sector, contributing to a more sustainable and eco-friendly future.