As air travel demand rises in the Middle East, Airbus is focusing on sustainability, fleet upgrades, and developing aviation professionals. Mikail Houari, Airbus' president for Africa and the Middle East, discusses the company's strategies. Airbus emphasizes maintaining aircraft performance through comprehensive reviews and digital solutions, enhancing customer experience. The region's commercial aircraft services market is projected to double by 2042, driven by traffic growth and demand for sustainable solutions. To meet this, Airbus plans to expand its training facilities and enhance workforce capabilities. Airbus also aims to increase the adoption of sustainable aviation fuels (SAFs) in the region, collaborating with local operators and supporting sustainable initiatives. The company is committed to nurturing local talent through partnerships, internships, and scholarships, ensuring industry standards are met. Airbus is poised for sustainable growth in the Middle East aviation sector, aligning with the region's goals for excellence and sustainability.