Bosch, a global technology and services supplier, concluded its 2023 fiscal year with 490 million euros in consolidated sales in the Middle East, recording a 3% increase despite market challenges. The company's growth was propelled by divisions like Mobility Aftermarket and Bosch Global Software Technologies. Looking ahead to 2024, Bosch is optimistic about accelerating growth in the region through continued expansion, with a key focus on developing markets such as Saudi Arabia and Oman. The company's strategic emphasis on digital transformation and sustainability reflects its commitment to innovation and addressing global challenges. In the Middle East, major players are embracing economic diversification through technologies like Artificial Intelligence and a shift towards sustainability. Bosch's business sectors, including Mobility Aftermarket, Global Software Technologies, and Building Technologies, experienced growth in 2023. The company plans to expand in Saudi Arabia and Oman, recognizing the potential in these markets driven by economic reforms and sustainability efforts. Bosch is investing in digital transformation, particularly in smart factories, to enhance operational efficiency and support industrial modernization in the region. Additionally, the company is focusing on hydrogen technologies throughout the value chain, aiming to contribute to a more sustainable future. Emphasizing diversity, Bosch promotes an inclusive environment where over 23 nationalities collaborate, fostering innovation and global perspective.