The Gulf countries' ambitions to lead in sustainable fuels such as green hydrogen, ammonia, and e-fuels face a challenge due to the absence of regional and national carbon trading markets. The Zero Emissions Traders Alliance (ZETA), based in Dubai, seeks to address this issue by creating a clean energy market in the Gulf region akin to the successful European Emissions Trading System (ETS). ZETA aims to distribute risks equitably and price carbon reductions, leveraging its expertise in emissions trading from Europe. The fragmented carbon market efforts in GCC countries are highlighted, emphasizing the need for a unified regional approach similar to the European model. ZETA proposes the establishment of a GCC-ETS with common standards and transferability of carbon rights to magnify the impact of emissions trading. By learning from the European ETS, the GCC can shape an effective carbon trading system. ZETA envisions a collaborative platform to set market standards, facilitate transparent practices, and enable price discovery for sustainable commodities. By fostering industry-government dialogue, ZETA aims to create a robust market that bridges price risks and supports green fuel projects' investment milestones. Challenges like regulatory fragmentation and product definitions are acknowledged, emphasizing the importance of standard contracts and tradeable certificates. The initiative aims to unlock the GCC's sustainable production potential by not just exporting to developed markets but also by fostering regional markets. ZETA intends to collaborate with stakeholders in Saudi Arabia and globally to develop certificates and pricing benchmarks for carbon-free fuels, including hydrogen and ammonia. By fostering regional cooperation and transparent market mechanisms, ZETA aims to play a crucial role in the Gulf's sustainable energy transition.