Hypermotive, founded by the interviewee and his business partner in 2016, focuses on filling the market gap in businesses specializing in integrating fuel cell systems and hydrogen technology for transport propulsion. The company's inception stemmed from their frustration with the challenges customers faced in effectively implementing hydrogen technology in transport. The founders, who previously worked for a fuel cell technology developer, saw the need for a dedicated firm like Hypermotive. Currently, the company is gearing up for the World Hydrogen 2024 Summit & Exhibition in Rotterdam, where they aim to showcase their expertise and innovative solutions in the field. The article highlights the positive sentiment towards hydrogen, emphasizing the necessity of proper integration and utilization of fuel cell systems for the advancement of sustainable transport solutions.