Hyundai Motor unveiled the Ioniq 9, its first large electric SUV, at the Los Angeles Auto Show, among a lineup of over 40 models. The Ioniq 9 is expected to launch in early 2025, starting in South Korea and then expanding to the United States, Europe, and other regions, with production for the US market to take place at the Hyundai Motor Group Metaplant America in Georgia. The vehicle boasts a spacious interior accommodating up to seven occupants, an aerodynamic exterior design, and innovative E-GMP architecture to enhance the power electric system. Hyundai also introduced the Initium, a hydrogen fuel cell electric vehicle (FCEV) concept car, giving a glimpse into the company's future in the passenger FCEV market. Kia showcased the high-performance EV9 GT electric SUV, set for release in South Korea in 2025, along with updated versions of the EV6 and Sportage SUVs aimed at boosting their market performance in North America.