Heidelberg, the leading offset press manufacturer, is marking its 175th anniversary by announcing strategic growth initiatives aimed at boosting sales by €300m within three years. While sales for the current financial year are expected to remain at €2.4bn, the company aims to drive growth in its presses business, including digital printing. CEO Jurgen Otto highlighted the company's plans to expand into new areas like green technologies, automotive industry, and hydrogen technologies. Heidelberg will also continue its focus on the packaging market, which has shown significant growth. Additionally, the company is set to enter the industrial digital printing sector, foreseeing a market size growth of 50% in the coming four years. Leveraging its extensive international sales network across 170 countries, Heidelberg will expand its industrial business in various technology sectors, including hydrogen. The company's commitment to innovation and efficiency is evident as it offers its expertise and capacities to aid other companies in industrializing or manufacturing their products. With a rich history dating back to 1850, Heidelberg remains optimistic about its growth potential and aims to solidify its position in the global market.