An industry survey commissioned by the Ministry of Transport in New Zealand reveals that 89% of road freight businesses are committed to reducing emissions. The survey highlights the challenges faced by the sector in adopting battery and hydrogen trucks, such as extended recharging times, cost considerations, and customer reluctance to pay for lower-emission services. Transporting New Zealand emphasizes the importance of regulatory reform, government grants to reduce the cost burden of electric and hybrid vehicles, and customer support for practical decarbonization measures. While the sector recognizes the role of hydrogen and electric vehicles in decarbonization in the long term, the current focus is on operating the existing fleet efficiently and transitioning to cleaner internal combustion trucks. The survey, conducted by Ipsos, aims to help the Ministry of Transport understand the decision-making factors of heavy road vehicle operators. With the road freight industry being a significant contributor to New Zealand's economy, efforts to reduce emissions and transition to cleaner transport methods are crucial for sustainable growth.