Latin America is poised to become a significant player in the global shift towards clean hydrogen production, leveraging its rich renewable energy sources. While governments in the region, such as Colombia under President Gustavo Petro, are actively promoting the transition to clean hydrogen to combat the climate crisis, challenges hinder widespread adoption. One major obstacle is the reluctance of local businesses to commit to purchasing clean hydrogen, a necessary step for securing investments and driving production. The high production costs of clean hydrogen, priced at over $10 per kilogram in some areas, present a barrier compared to cheaper gray hydrogen, which costs as little as $1 to $3 per kilogram. However, efforts to repurpose existing assets and establish shared infrastructure could potentially reduce clean hydrogen costs to $1.50 to $2.50 per kilogram. Despite these challenges, Latin America has seen a surge in clean hydrogen projects, with approximately 65 initiatives in the region at various stages of development. Countries like Colombia and Brazil are actively pursuing clean hydrogen production, with plans for industrial-scale projects and the exploration of green hydrogen as a viable alternative to gray hydrogen. To facilitate the growth of the clean hydrogen industry, experts emphasize the need for regulatory updates, customer engagements, and innovative solutions. Industry players are urged to proactively seek out partnerships and commitments to drive the demand for clean hydrogen in sectors like transportation, energy, and manufacturing. Initiatives such as the proposed $4 billion clean hydrogen plant in Uruguay and projects in Colombia and Brazil underscore the growing interest and investment in clean hydrogen across Latin America. While challenges remain, the region's potential as a key player in the clean hydrogen market is promising, provided that stakeholders overcome hurdles and collaborate effectively.