Driving Innovation: Experienced Veteran Enhances Market Focus at Blue World Technologies
Key Ideas
  • Experienced professional Morten Hougaard Sørensen joins Blue World Technologies as Chief Business Development Officer, aiming to strengthen the company's commercial focus and bring HT PEM fuel cell technology to the market at scale.
  • Morten's extensive background in the fuel cell industry, particularly with HT PEM technology, ensures a strong technical foundation and valuable industry knowledge to enhance product maturity and market fit.
  • The focus is on improving cost, reliability, and quality of HT PEM fuel cell products to provide value to customers by offering reliable power, reducing greenhouse gas emissions, and enhancing local air quality.
  • Blue World Technologies anticipates the market benefits of Morten's expertise in driving innovation and market adoption of their advanced fuel cell technology, positioning the company for growth and success.
With Morten Hougaard Sørensen stepping into the role of Chief Business Development Officer at Blue World Technologies, the company is set to reinforce its commercial focus and advance its HT PEM fuel cell technology. Morten brings over 18 years of experience in the fuel cell industry, with a specific focus on HT PEM technology since 2008. His technical expertise and industry background are deemed invaluable in bridging the gap between product specifications and market demands, emphasizing a high level of product maturity. Blue World Technologies' CEO, Anders Korsgaard, expressed enthusiasm about Morten's addition to the team, highlighting the importance of bringing products to the market effectively. Morten aims to leverage his experience to enhance the commercialization of HT PEM fuel cell products, emphasizing the technology's advantages in terms of reliability, reduced emissions, and improved air quality. By focusing on product value and market fit, Morten intends to propel Blue World Technologies' products to new heights. Holding a master's degree in engineering and having previously led commercialization efforts at Advent Technologies A/S, Morten is well-equipped to drive innovation and market adoption of HT PEM fuel cell technology at Blue World Technologies.
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