The Namibia Green Hydrogen Programme has taken a significant step by appointing Jona Musheko, previously a spokesperson for the agriculture ministry, as their new manager for external affairs and communications. This strategic move, effective from 3 October, is designed to reinforce the programme's communication initiatives as Namibia strives to position itself as a prominent player in the global green hydrogen market. With nearly a decade of experience, Musheko has showcased remarkable communication skills during his tenure at the Ministry of Agriculture, Water and Land Reform. His educational background in linguistics and communication, coupled with his ongoing pursuit of a master's degree in marketing, positions him well for his new role. Tasked with enhancing the programme's visibility and serving as the primary link between the programme and various stakeholders, Musheko aims to amplify the impact of the Namibia Green Hydrogen Programme. By leveraging his expertise, Musheko is set to play a pivotal role in driving the programme's objectives forward and fostering connections both locally and globally. This appointment signifies a concerted effort by the programme to bolster its outreach and engagement within the renewable energy landscape, underscoring the importance of effective communication in advancing sustainable energy initiatives.