Amidst the challenges faced by the green energy sector, the Green Hydrogen Organisation has emerged with a message of hope. The organization emphasizes the pivotal role that ambitious International Maritime Organization (IMO) regulations could play in shaping the future of the green hydrogen industry. It argues that the falling costs of renewables could significantly reduce the high costs associated with green hydrogen production. However, a major hurdle highlighted by the group is the entrenched disadvantage created by fossil fuel subsidies, which have historically favored 'blue' hydrogen over 'green' hydrogen. The trade group advocates for a shift in subsidies to support green energy initiatives and level the playing field for green hydrogen. The absence or inadequacy of IMO regulations is also a pressing concern, as the wrong regulatory framework could spell disaster for the industry. Despite the optimism for regulatory advancements, uncertainties persist around the business case for green hydrogen, raising questions about its long-term viability and competitiveness. As stakeholders navigate these challenges and opportunities, the future of the green hydrogen sector remains contingent on policy decisions, market dynamics, and industry collaboration.