Yara, a prominent industrial player in Norway, has struck an agreement to supply approximately 1,000 farms with up to 165,000 tonnes of low-carbon fertilisers every year, consisting of green and blue ammonia. This initiative aims to promote sustainable agricultural practices by reducing carbon emissions associated with traditional fertilisers. The partnership between Yara and the farms signifies a significant step towards enhancing environmental sustainability within the agriculture sector. A notable event featuring executives from Yara and PepsiCo, together with a farmer, took place in a UK potato field to highlight the importance of transitioning to low-carbon fertilisers. Such joint efforts demonstrate a commitment to innovation and eco-conscious practices in farming. By opting for these eco-friendly alternatives, the involved parties showcase a proactive approach towards addressing climate change concerns and reducing their environmental impact. This collaboration not only benefits the environment but also aligns with the broader shift towards implementing greener solutions across various industries globally, reinforcing the importance of sustainable development.