Ammonia, a compound long utilized in industries like fertilizers, plastics, and synthetic fibers, is now emerging as a pivotal player in the energy transition towards decarbonization. This shift in focus stems from its potential as a clean fuel capable of accelerating the reduction of carbon emissions across power generation, industry, and transportation sectors. Unlike traditional fuels, ammonia does not emit CO2 when utilized, whether through direct combustion or innovative processes like cracking. Moreover, when produced from hydrogen generated via electrolysis powered by renewable energy sources or through low-carbon methods that capture emissions, ammonia showcases substantial potential for achieving a net zero economy. The versatility of ammonia extends to its various applications, including transportation, power generation, and energy storage, making it a promising element in the quest for sustainable energy solutions. By leveraging the ammonia value chain, decarbonization initiatives can be propelled forward through inventive strategies that capitalize on its clean fuel attributes. This evolution underscores the transformative impact that ammonia innovation can have in reshaping industries towards a more sustainable and environmentally friendly future.