Toyota Mirai Deals: Clearing Inventory and Fueling Sales on the Hydrogen Highway
Key Ideas
  • Toyota is offering significant discounts on the 2023 Mirai fuel cell electric vehicle to clear inventory and boost sales, including $40,000 in APR Subvention Cash, a $15,000 hydrogen fuel refilling card, and 0% APR financing.
  • Dealers are also providing attractive offers on the 2024 Mirai, with up to $33,000 in savings for the Limited trim and $25,000 for the base XLE trim, alongside the $15,000 hydrogen fuel card and 0% financing for 72 months.
  • The Mirai is only available in California, the state with public hydrogen fuel pumps for light-duty vehicles, but sales have been impacted by Shell's closure of hydrogen refilling stations, resulting in a significant drop in sales for both Toyota Mirai and Hyundai Nexo.
  • Interested buyers have until July 31 to take advantage of these promotions, making it potentially the best deal on any new vehicle currently available.
Toyota has recently offered substantial incentives on its Mirai fuel cell electric vehicles in an effort to clear inventory and stimulate sales. The 2023 Mirai Limited, originally priced around $68,000, is now available for under $30,000 after applying $40,000 in APR Subvention Cash, a $15,000 hydrogen fuel refilling card, and 0% APR financing through Toyota Financial Services. For the 2024 Mirai, customers can benefit from up to $33,000 in savings for the top Limited trim and $25,000 for the base XLE trim, along with the same $15,000 hydrogen fuel card and 0% financing for 72 months. These offers are exclusive to California, the only state with public hydrogen fuel pumps for light-duty vehicles. However, sales have been affected by Shell's recent decision to close its hydrogen refilling stations, leading to a sharp decline in Mirai and Hyundai Nexo sales in the region. Toyota dealers in Southern California have seen a significant drop in Mirai sales, from 2,000-3,000 units annually to less than 250 units in the first half of this year. Similarly, Hyundai Nexo sales have also been impacted, with only around 80 units sold by mid-year. Interested buyers have until July 31 to take advantage of these attractive deals, which offer a rare opportunity to own a cutting-edge hydrogen fuel cell vehicle at a significantly reduced price.
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