Yamaha U.S. Marine Business Unit, in a joint effort with Roush and Regulator Marine, unveiled the world's first hydrogen-powered outboard for recreational boats at the 2024 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas, Nevada. The Yamaha H2 outboard concept, powered by a hydrogen fuel system by Roush and housed in a custom boat hull by Regulator Marine, garnered attention from over 160,000 attendees during the show. This collaboration symbolizes a groundbreaking convergence of marine and automotive innovation, setting the stage for a more sustainable future in propulsion. Yamaha's Chief of Technology, Grant Suzuki, expressed their commitment to carbon neutrality by 2035 for operations and 2050 for products, driving their pursuit of cleaner energy solutions like hydrogen. Yamaha's presence at SEMA emphasized the importance of a multi-technology approach to achieve carbon neutrality within product lines. Grant Suzuki highlighted the necessity of internal combustion engines in recreational boating and advocated for sustainable fuels like hydrogen to meet customer expectations. The positive response from attendees showcased the industry's interest in cleaner energy alternatives. Moreover, Yamaha's long-standing exploration of innovative technologies includes a focus on hydrogen as a potential fuel source since 2003. Their collaboration with partners to develop hydrogen-powered engines aligns with their broader strategy to reduce carbon emissions and promote sustainability. Panel discussions at SEMA further reinforced Yamaha's commitment to hydrogen fuel and other sustainable technologies to drive environmental goals and enhance performance and reliability in the marine industry.