Italy is reassessing its approach to hydrogen production, infrastructure, and regulatory frameworks to align with other European nations' targets for 2030-2050. Experts believe Italy, although behind countries like Germany and Spain, can expedite its progress by learning from their experiences and avoiding pitfalls. A draft of Italy's hydrogen strategy reveals ambitious scenarios, including reaching an annual hydrogen production of 2.3m tonnes by 2050, substantial renewables electrolyser capacity, and a significant share of hydrogen in the country's gas consumption. The EU also has goals for renewable hydrogen installation and production across the continent, further emphasizing the importance of hydrogen development. Despite concerns about a potential 'hydrogen bubble', industry insiders remain positive about the market's resilience. Costs for renewable hydrogen production in Italy are estimated to be between EUR 6/kg and EUR 20/kg, with state incentives crucial for competitiveness. In contrast, green hydrogen from North Africa could be cheaper, emphasizing the role of incentives in ensuring Italy's competitiveness. Experts stress the need for strong incentives, state support, and robust infrastructure to integrate Italy into the broader hydrogen market effectively. The transition will involve moving from spot incentives to a more comprehensive regulatory framework, setting the stage for a dynamic and stable hydrogen market in Italy's future.