Elektroprivreda Srbije (EPS), Serbia's state-controlled electricity producer, is contemplating the integration of hydrogen into its production capacities. The director general, Dusan Zivkovic, outlined the company's exploration of hydrogen utilization, including production and storage facilities, during an international hydrogen conference in Belgrade. The analysis aims to assess the feasibility of incorporating hydrogen to expand energy capacities, reduce fossil fuel consumption, improve energy production efficiency, and integrate renewables. Zivkovic emphasized the importance of hydrogen in energy sector transformation and decarbonisation, positioning EPS as a frontrunner in this transition. Germany's KfW revealed financial support for a hydrogen pilot project in Serbia, emphasizing the potential for green hydrogen production and export opportunities in the region. Serbia's energy development strategy, projected until 2050, includes plans for a hydrogen demo facility by 2030. This strategic approach aligns with the country's commitment to sustainable energy practices and signifies a significant step towards adopting hydrogen technologies for a greener future.