A recent analysis by the Hydrogen Council, conducted in partnership with McKinsey & Co, projects a promising future for hydrogen demand across key regions. The report highlights the potential to unlock around 8 Mt p.a. of clean hydrogen by 2030 in the EU, US, and East Asia through the effective implementation of existing policies. Policies such as the EU Renewable Energy Directive (REDIII), Japan’s Contracts for Difference mechanism (CfD), South Korea’s Clean Hydrogen Portfolio Standard (CHPS), and sections of the US Inflation Reduction Act (IRA) play a vital role in reducing production costs and incentivizing the use of clean hydrogen. The report outlines different scenarios for hydrogen uptake, ranging from established use cases like refining and ammonia to emerging sectors like trucking, maritime, and aviation. While established sectors could see significant demand growth with infrastructure improvements and cost declines, new end uses face challenges related to costs and infrastructure requirements. The analysis suggests that 75% of the potential hydrogen demand comes from established sectors, emphasizing the need for targeted strategies to foster growth. Industry leaders from companies like Linde and Hyundai Motor Group stress the importance of multiple solutions, including hydrogen, in achieving a successful energy transition. They highlight the business opportunities arising from hydrogen adoption in various sectors, underscoring the need for supportive frameworks and cross-sector collaboration. The Hydrogen Council calls for policy certainty, simplicity, and infrastructure development to drive the scaling up of hydrogen and advance sustainability goals, energy security, and competitiveness.