Cemex Ventures, in collaboration with the British hydrogen company HiiROC, has initiated a groundbreaking low-carbon hydrogen project at Cemex's Rugby cement plant in the UK. This innovative endeavor signifies a crucial step in Cemex's strategic plan to reduce carbon emissions in cement production. HiiROC's Thermal Plasma Electrolysis (TPE) process enables the production of carbon-neutral hydrogen with minimal energy consumption and carbon capture capabilities, addressing the industry's need for cleaner energy sources. The partnership between Cemex and HiiROC, which started in 2021 and expanded in 2023, demonstrates a long-term commitment to sustainable practices and technological innovation. By leveraging hydrogen as an alternative energy solution, Cemex aims to revolutionize the construction sector's decarbonization efforts. The project aligns with Cemex's ambitious goal to achieve net-zero CO2 emissions by 2050, emphasizing their position as leaders in adopting hydrogen technology for industrial applications. This collaboration is a testament to the companies' dedication to driving positive environmental change and promoting clean, scalable energy solutions within the cement industry.