Businesses in South West Wales are proactively embracing sustainability to ensure competitiveness and future readiness. The Regional Skills Partnership for South West Wales is working with industries to inform the Welsh Government about current and future skill requirements. This involves equipping young individuals with the necessary knowledge and skills, as well as upskilling the current workforce in various sectors like construction, manufacturing, agriculture, and tourism. The focus is on promoting sustainability practices through training programs like the Institute of Environmental Management and Assessment qualifications. Raising awareness among businesses and educators is crucial to bridge the knowledge gap in sustainability regulations and skills demand. Engaging young people by integrating industry insights into schools and colleges is proving successful, emphasizing the importance of collaboration between industry and education providers. Initiatives like introducing hydrogen qualifications are receiving positive responses, indicating a growing demand for skills in areas like battery manufacturing and hydrogen technology. While the Welsh Government's Personal Learning Accounts are supporting businesses with training, there is a continued need for more training opportunities, especially in green and digital skills. By ensuring the delivery of relevant skills and training, South West Wales aims to lead the way in sustainable practices and prepare its workforce for a greener future.