Toho Studios and JERA have initiated a groundbreaking project in Japan by implementing hydrogen-fired zero-emissions thermal power generation at Toho Studios. This marks Japan's first commercial use of electricity generated through hydrogen, aiming to eliminate CO2 emissions from the electricity consumed at the movie studio. The collaboration includes the construction of an on-site hydrogen power generation facility at Sodegaura Thermal Power Station in Sodegaura City, Chiba. The project involves a phased adoption of carbon-free energy, with the ultimate goal of achieving 24/7 carbon-free energy by 2024. Toho Studios plans to integrate electricity from JERA solar power generation facilities alongside hydrogen power. The joint efforts of Toho and JERA align with their commitment to sustainability and decarbonization. Toho's President and CEO stresses the importance of using carbon-free energy in film production for a sustainable future. JERA's Global CEO highlights the significance of this project in driving decarbonization within the entertainment industry and beyond. The initiative aims to inspire global audiences while setting a new standard for clean energy usage. JERA's vision includes providing 24/7 carbon-free energy through innovative solutions, blending renewable sources with digital technologies. The project signifies a step towards a more sustainable world, showcasing the potential of hydrogen in reducing carbon emissions in the energy sector.