The Era of New Energy (UNE) seminar will take place in Pori on December 3–4, bringing together experts to discuss the societal impacts of the energy transition and the future hydrogen economy. Pori, with its focus on emission-free energy production, provides an ideal setting to explore the interaction between industry, environmental values, and the local community. The seminar will feature key speakers from different fields such as sustainable design, research, and urban environments. The program includes expert talks, panel discussions, workshops, and a film night on nuclear energy, offering a comprehensive view of the challenges and opportunities in the energy transition. Participants can register for free and engage in discussions on how the green energy transition and hydrogen economy are influencing our future. The event is organized in collaboration with universities, research platforms, and supported by various projects focused on sustainable urban environments and hydrogen networks.