The 13th Central China Investment and Trade Exposition held in Changsha showcased the burgeoning investment and innovation landscape in China's central region. Foreign-funded enterprises like BASF and Volkswagen Group China have shown confidence in the region by expanding their presence and investing billions of euros in innovation hubs. The expo attracted over 200 multinationals, emphasizing the region's appeal for trade and investment. Italian companies, recognizing the growing consumer market in China, are eyeing collaboration opportunities in technology, design, and fashion. The region's focus on advanced technologies was evident with exhibits like a 5G+ hydrogen-powered unmanned tractor and an intelligent self-driving bus. Central China's emphasis on industrial development and innovation, along with its improving business environment, has made it an attractive destination for foreign investment. Companies like Zurbrüggen Group have witnessed the region's rapid infrastructure upgrades, economic growth, and abundant resources, indicating a promising future for continued investment and cooperation in central China.