During the BloombergNEF summit in London, Emmanuel Lagarrigue of KKR & Co Inc highlighted the significance of prioritizing demand rather than supply when considering investments in the energy transition away from fossil fuels. Lagarrigue criticized the past supply-focused mindset that hindered the growth of green hydrogen investments, leading to a lack of interest and project cancellations within the industry. However, KKR now believes that adopting a demand-driven strategy could pave the way for substantial investments in green hydrogen in the upcoming years. Green hydrogen, produced by using renewable electricity to break down water molecules into hydrogen and oxygen, has been recognized as a promising solution for reducing carbon dioxide emissions in sectors like steel and chemicals production, as well as for storing renewable energy. Despite its potential benefits, the high production costs and inefficiencies have posed challenges for investors, resulting in setbacks for the industry. Nonetheless, KKR's joint venture with Ignis Energia in Spain aims to leverage the country's ample renewable energy sources to make green hydrogen economically feasible. The partnership reflects a positive shift towards prioritizing the demand for clean fuels, signaling a hopeful future for green hydrogen investments.