Hyundai Motor Group has unveiled its ambitious investment plans for South Korea, totaling a record 24.3 trillion won, a significant increase from the previous year. The Korean automaker will direct a substantial portion of this investment, 11.5 trillion won, towards research and development (R&D), with a particular focus on product enhancement and electrification. Additionally, a significant amount of 12 trillion won is earmarked for ongoing investments, which will cover initiatives like electric vehicle conversions, expanding production facilities, and innovating manufacturing technology. Moreover, strategic investments totaling 800 billion won will be channeled towards key future business areas such as autonomous driving, software, and artificial intelligence. Notably, part of the R&D investment will be dedicated to developing hydrogen vehicles, signaling Hyundai's commitment to advancing sustainable mobility solutions. This strategic move aims to boost the company's product competitiveness and pave the way for future innovation in the automotive industry, particularly in the realms of electrification and software-defined vehicles.