Steve Horrax, Head of Department – Energy Transition UK at Ramboll, explores the complexities surrounding the widespread optimism towards hydrogen as a solution for energy transition challenges. While interest in hydrogen as the 'fuel of the future' remains strong, investments have been scattered, impacting crucial areas like skills development and infrastructure. The article discusses the challenges facing green hydrogen projects, such as costs, supply chain issues, and commercial complexities, leading to limited Final Investment Decisions. Despite these hurdles, there is a positive outlook for hydrogen, emphasizing the need for incremental progress to materialize into functional projects. The UK market is witnessing various project archetypes in the hydrogen ecosystem, requiring continued support for unlocking hydrogen's full potential across industries. The article also touches upon the role of hydrogen in decarbonization efforts, highlighting the complexities in integrating green electrolytic hydrogen into the power sector. It emphasizes the need for an efficient energy storage and distribution network for large-scale green hydrogen utilization, positioning hydrogen as a key player in future energy systems alongside other clean power generation technologies and energy storage solutions.