Hydrogen, as a crucial clean fuel and energy vector, faces challenges in its investment landscape despite its potential to decarbonize sectors that are difficult to electrify. The Energy Transition Forum in Berlin discussed key aspects to unleash the full potential of green hydrogen. The panel highlighted foundational demand, infrastructure hurdles, and government intervention as pivotal areas. The discussion emphasized the importance of matching production with demand, especially in sectors like heavy transport and power generation. Issues such as creditworthiness of offtakers and market liquidity were identified as critical. Infrastructure challenges, including skills shortages and storage facilities, were acknowledged as barriers to scaling up projects. Government support through subsidies, policies, and regulatory changes is essential to drive investment and demand. The urgency of addressing regulatory barriers was stressed for market growth and investor confidence. The need for a combination of enabling infrastructure and facilitative policy to bridge the cost gap and drive demand was highlighted as a key takeaway.