The shift towards a more sustainable energy system necessitates the adoption of low-carbon solutions to decarbonise sectors like heavy fleet transportation, aviation, maritime, and industry. Clean hydrogen is identified as a key component in achieving net-zero emissions due to its versatility and potential in various applications. However, the deployment of clean hydrogen at scale presents challenges, with limited progress observed in existing projects. Overcoming these hurdles requires a multi-faceted approach, including the activation of demand, ensuring cost-effective supply, establishing supportive policies, developing infrastructure, and fostering collaboration among stakeholders. Deloitte is actively involved in supporting organizations and ecosystems to drive real change in the market and facilitate the transition towards a cleaner energy future. The establishment of the Global Hydrogen Centre of Excellence demonstrates a commitment to assisting clients in scaling up clean hydrogen initiatives and driving significant decarbonization efforts. The Centre's focus areas encompass critical aspects such as demand activation, cost-effective supply chains, policy advocacy, infrastructure development, and collaborative partnerships, all aimed at making a tangible impact on the market and advancing the adoption of clean hydrogen solutions.