GenCell Energy has appointed Ron Cardwell as the President of its U.S. subsidiary, GenCell Inc., to lead and strengthen the company's presence in the American market. Cardwell, with a background in launching disruptive business models and scaling technology-driven B2B businesses in the energy sector, is expected to accelerate the growth of GenCell Inc. and expand its sales operations in the U.S. His appointment comes as part of the company's strategic focus on delivering resilient and sustainable power solutions to fill the U.S. grid power gap. Ron Cardwell's experience in the energy, construction, and infrastructure sectors positions him well to drive the growth of GenCell Inc. and realize the sales potential of the company's products in the U.S. market. The goal is to close the EV power gap by deploying innovative hydrogen technologies that provide reliable and sustainable high-power solutions for critical applications. Cardwell's expertise in leading and running companies, along with his focus on strategic partnerships, will enable GenCell Inc. to redirect its go-to-market strategy and build the necessary infrastructure for accelerated growth. Commenting on the appointment, GenCell CEO Rami Reshef expressed confidence in Cardwell's ability to expand sales operations, reinforce customer relationships, and drive strategic partnerships. Cardwell himself is enthusiastic about the prospects for GenCell Inc., particularly in deploying the EVOX solution to address tough power challenges and provide reliable power for critical applications. With a combination of innovative hydrogen technologies and smart software, GenCell aims to meet customer needs effectively and gain market share. Ron Cardwell, who holds a Bachelor of Science degree in Engineering Physics and an MBA, will be leveraging GenCell's legacy Hydrogen2Power™ technologies and proprietary software to further develop the company's hydrogen-fueled solutions. GenCell Inc. plans to drive growth and expand its presence in key markets in North America and beyond by offering rapidly deployable solutions and advanced software. Overall, the appointment of Ron Cardwell signifies GenCell's commitment to sustainable and resilient power solutions, leveraging hydrogen technology to address energy security and independence in the global market.