The fuel retail industry is experiencing a significant transformation as it expands beyond traditional hydrocarbon products to include innovative energy options like hydrogen, EV charging, and mobility services. With the integration of AI and GenAI technologies, fuel retailers are shifting towards personalized customer engagement and seamless operational processes. The industry, historically focused on fuel sales, is now adopting AI-driven strategies to enhance customer experiences and drive revenue growth. One of the key challenges faced by fuel retailers is the integration of new energy fuels like EV charging, biofuels, and hydrogen, requiring a seamless blend with traditional options. Data silos and legacy systems further impede customer-centric transformation, highlighting the need for advanced AI systems for unified customer views and personalized promotions. Regulatory and infrastructure barriers add complexity to offering new energy services, necessitating compliance and potential infrastructure redesign. AI plays a pivotal role in optimizing customer lifecycle management by mapping personalized customer journeys, predicting churn risks, and providing tailored offers to enhance customer retention. By leveraging AI for customer insights and engagement strategies, fuel retailers can increase customer lifetime value and drive profitability through relevant add-ons and promotions. Additionally, AI and GenAI technologies enable fuel retailers to deliver hyper-personalized experiences, streamline operations, and automate customer interactions at scale. Businesses are urged to adopt a holistic approach to building data and AI platforms that enable precision targeting, customer service automation, and informed decision-making. By unifying data from disparate systems, organizations can extract valuable insights to improve customer service, planning, and forecasting, ultimately driving growth and innovation in the fuel retail industry.