Power companies in Europe and the Balkans are facing a challenge due to the surplus of renewable energy capacity compared to demand, causing fluctuations in electricity prices. To address this issue, companies are turning towards data centers as a solution to help balance the market and increase profits. The growing demand for digital services, cloud computing, and AI is driving the need for more data centers, each requiring significant amounts of green energy. According to a leaked study by Goldman Sachs, this trend of power companies investing in data centers to enhance their presence in the market and boost profits is expected to reach Europe in the near future. By 2032, it is estimated that data centers, electrification, and hydrogen will lead to a substantial 42% to 48% increase in power consumption in the European Union, impacting electricity prices and availability. Balkan utilities are already capitalizing on this trend, with companies like PPC and Mytilineos investing in data center facilities. Cluster Power is also leading the way with a 200 MW technology campus in Romania. This shift towards data centers not only highlights the evolving energy landscape in Europe but also signifies the increasing importance of digital infrastructure in shaping the future of the electricity market.