Despite its potential as a climate-friendly fuel, hydrogen has faced challenges in competing with battery electric vehicles due to cost and logistical issues. Ecolectro, a startup founded by Gabriel Rodriguez-Calero and Kristina Hugar, is addressing these challenges by developing innovative hydrogen-producing electrolyzers that can be deployed on-site. By bringing production closer to the point of use, Ecolectro aims to reduce the expenses associated with transportation and storage of hydrogen. The company's approach involves a unique combination of proton-exchange membrane and alkaline electrolysis technologies, utilizing materials like nickel instead of expensive iridium or platinum. Moreover, Ecolectro has developed a membrane that can withstand the harsh conditions of alkaline electrolysis while avoiding the use of PFAS compounds that are harmful to the environment. Ecolectro's current 10-kilowatt electrolyzer is undergoing testing in Upstate New York, where it is being used to blend hydrogen into the natural gas network by Liberty Utilities. The company is also in the process of scaling up its production with a 250-kilowatt model expected to be available in the first quarter of next year. Despite being smaller in scale compared to traditional electrolyzer projects, the modular design of Ecolectro's electrolyzers is seen as advantageous for potential customers who require smaller quantities of hydrogen. With a vision to bring down the cost of hydrogen production, Ecolectro recently secured a $10.6 million Series A funding round led by Toyota Ventures climate fund, with support from Cornell University, New Climate Ventures, Starshot Climate, and Techstars. By leveraging these investments and its innovative technology, Ecolectro aims to achieve a production cost of $1.35 per kilogram by the end of the decade, aligning closely with the Department of Energy's target of $1 per kilogram.